What happens when your staff want to be influencers - on your time?

Influencing - not really a job? You might have thought so - until now. A university has launched a 'degree in influencing' and if that's got your eyebrows raised, hold on a moment. 

The course is new, and begins in November 2023 - it's actually a Batchelor of Arts Content Creation and Social Media degree and is at the South East Technological University, in Ireland.