What happens when your staff want to be influencers - on your time?

Influencing - not really a job? You might have thought so - until now. A university has launched a 'degree in influencing' and if that's got your eyebrows raised, hold on a moment. 

The course is new, and begins in November 2023 - it's actually a Batchelor of Arts Content Creation and Social Media degree and is at the South East Technological University, in Ireland.

The course description reads: Do your family and friends complain about you being on your phone all the time? Well now is your chance to put all that screen time to good use by proving that you can have a successful and exciting career using your digital devices to connect with millions of people across the world.

It adds: Over the course of the programme you will learn to become an expert in social media theory and practice. You will enlarge your talent for connecting with people who are interested in what you have to say. We will help you professionalise your practice so that it transforms from hobby to career.