UK 
United States
Staff shortages and difficulty recruiting have been ongoing problems for businesses for some time, so the ‘September Surge’ trend which has landed in the UK thanks to TikTok could worsen the situation.
TikTok users are being actively encouraged to update their CVs and social media profiles and apply for their perfect next role in September, if they aren’t happy with the job they have.
The term ‘September Surge’ has been popular in the U.S. for a while, but has been brought to the UK via the social media platform and its influencers. It relates to the peak in job opportunities after the summer holidays and before Christmas. It’s hailed as the time that businesses will push their vacancies, making it the perfect time to job hunt.
Hannah Copeland, HR Business Partner at WorkNest, explained: “September is a time of change with new starters at school, university leavers looking for jobs and exam results just out. This is what normally drives the so-called surge. It’s a similar concept to the surge we see in January when New Year resolutions lead to job changes.
