Avoiding a PR nightmare | How to effectively respond to controversy and criticism

Linus Tech Tips (LTT), a popular technology review channel on YouTube, that has 15.5million subscribers and 80 employees, has been caught up in a frenzy of controversy.

In recent weeks, after a competing channel, Gamers Nexus, alleged LTT failed its "responsibility to do due diligence on a product" when it incorrectly tested an incompatible graphics card and labelled the device a ‘bad product’ -- a move Gamers Nexus’ CEO Steve Burke said could harm the product’s small manufacturing company Billet Labs.