Using social media and LinkedIn for personal branding when you're in HR

Are you on LinkedIn and social media? It's a question you are probably asked daily. And while many of us are 'on' the platforms, there are a large proportion of us who aren't actually 'on-on', as it were. We have accounts, but we're not active.

For a lot of us, it's about 'lurking', the mixture of feelings swirling between the 'ick' of seeing people share their inner most thoughts and feelings, the worry of being judged or trolled, and the concern over whether what you have to say is 'worthy'.