TikTok influencers | Is social media filling the guidance & coaching gap at work?

Historically, younger workers have relied on more senior professionals to offer guidance and support as they learn the ropes and hone their skills.

Simply by being in the presence of workplace veterans, with their years of experience and hard-learned lessons, younger workers have gained valuable insight into how they themselves can develop.

However, with remote working now creating a digital divide for many, younger workers have been turning elsewhere for this unique kind of coaching.

With the rise of social media and the advent of career influencers on platforms like LinkedIn and TikTok, many inexperienced workers are choosing to put their trust in internet personalities, rather than colleagues.