What matters | Is productivity an outdated metric that HR should ditch?

HR is obsessed with metrics. And for good reason; without data to back up decisions, HR would be constantly relying on feeling and guesswork. And one of the most pondered-over data points that businesses have investigated to granular levels historically is productivity.

It’s long been considered a cornerstone of success for organisations aiming to maximise efficiency and drive growth. However, as industries transform, technologies advance, and work dynamics shift, a pertinent question needs to be addressed: Is productivity still a relevant and reliable metric to gauge business success, or has it become an outdated yardstick ill-suited to capture the nuances of modern workforces?