‘Love bombing’ | Why excessive attention isn't beneficial for recruiters

In the fiercely competitive world of talent acquisition, companies are constantly seeking innovative strategies to attract top-tier candidates. However, one recent trend has raised concerns among industry experts – ‘love bombing’.

Love bombing, originally a term coined in the context of romantic relationships, refers to the practice of showering someone with excessive affection and attention to gain their favour.

In the recruitment world, love bombing involves employers going above and beyond to impress candidates, creating the illusion of an ideal workplace, that may well not really exist.