Moral incentive | Salesforce donates £8 to charity every time workers come to the office

Salesforce are attempting to incentivise their staff to return to the office by saying it will donate $10 (£8) to a local charity each day a worker chooses to come into the office over working from home.

The scheme entitled ‘Connect for Good’, will run from June 12 to June 23, and see the cloud software company spending up to $2.5m (£2m) in donations to charities chosen by employees to get them back into the office.

"Giving back is deeply embedded in everything we do, and we're proud to introduce Connect for Good to encourage employees to help raise $1m for local nonprofits," a Salesforce representative told Business Insider.

Salesforce once required over half (65%) of its workforce to come into the office three or four times a week, while the company’s CEO Marc Benioff reportedly stated that employees hired over the pandemic were exhibiting “much lower productivity.”