Personal brand | Has LinkedIn become too personal?

In 2003, a website was created to help connect the world’s professionals to help them be more productive and successful. LinkedIn, a social media site we have all grown to know, was created by its founders as they wanted to find a way of using the internet to enable networking amongst professionals from different sectors and from across the world.

Clearly, LinkedIn founders achieved what they sought to – by 2007 the site had more than 15 million members and in 2016 it was sold to Microsoft for an eyewatering $26bn. Most people who operate within businesses have a LinkedIn profile, and throughout the years it’s been a space for founders to meet and achieve funding, candidates to find job roles, and for employees to share their professional successes and highlights.