Sparking great culture | Arden University's Chief People Officer on firm's exciting new company values

What’s your company’s purpose? Does your workforce know? Even if the answer is yes, do they care about it?

Recent research into large UK firms has found that while the vast majority have developed a set of values or company purpose message, many are either coming across as inauthentic or just not resonating with staff.

Two in five (42%) employees don’t know what their organisation’s purpose statement is and 71% believed their employers still ‘always’ or ‘often’ make decisions based solely on financial factors like profit and growth, rather than purpose.

While 86% of employees say their organisation has a ‘purpose statement’, 42% are unaware of what that purpose statement includes according to the study from EY Lane4.