In this myGrapevine+ exclusive article, we explore whether being a celebrity CEO is actually good for business. It includes:
A look at how and why certain businesspeople become celebrities
What role their celebrity status plays - if any - in driving the business forward
Why some organisations are using this as a marketing tool.
Looking for more? We have a wide range of other content you'll be interested in, covering everything from business best practice to the latest leadership trends, including:
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