Meta v TikTok | Does good leadership mean doing ANYTHING to win?

Does good leadership mean doing ANYTHING to win?

In this member-exclusive Grapevine Leaders piece, we explore Meta's decision to run a "smear campaign" against TikTok and what that says about Mark Zuckerberg's leadership.  It includes:

  • How Meta are paying a Republican strategy firm to place negative stories about TikTok in the media
  • Why this may cause a reputational hit to the company - which has recently gone through a rebrand
  • What this says about Mark Zuckerberg's leadership.

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