Credibility crunch | Why Ben & Jerry's anti-war Tweet has been raising eyebrows

Why Ben & Jerry's anti-war Tweet has been raising eyebrows

In this article, only available on Grapevine Leaders, we explore the reasons why Ben & Jerry's Tweet about the escalating Ukraine-Russia tensions has raised eyebrows. It includes:

  • A look at why Ben & Jerry's parent company Unilever's CEO has criticised the Tweet

  • Why it's increasingly seen as important that businesses lead the way on social and environmental issues

  • Whether Ben & Jerry's have overstepped the mark - or could they actually be leading the way for business leaders?

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