Facebook's Meta move | Why Leaders should be wary of rebrands

In this member-exclusive Grapevine Leaders piece, we explore Facebook’s headline-making rebranding, looking at:

• What commentators think of it

• Why rebrands rarely work

• How to rebrand effectively, as a leader, thinking about the impact on employees and customers

This piece is exclusive to myGrapevine+ and is only available as part of our premium membership.

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