'Free yourself' | Netflix CMO orders leaders to 'trust our intuition over data'

• It's a debate as old as time; do you trust your gut as a leader, or do you go with the data? 

• Netflix Chief Marketing Officer Bozoma Saint John recently told an audience at a TED conference that she believes strongly in the power of intutition in the leadership function. 

• But is intution the be-all-and-end-all? Read on to find out...

Modern business is built on analysing data. Customer trends, financial forecasts and even internal worker pulse surveys are all intrinsic parts of formulating a roadmap. However, the steep rise in pay for the world’s top leaders, from AstraZeneca’s Pascal Soirot to General Electric’s Larry Culp, prove that – especially in times of turbulence – leading is about more than simply looking at bar graphs and numbers on screens.