Just Eat & Uber | Bosses warned lapse of judgement could 'ruin reputations' after Twitter spat

• This week, Jitse Groen, CEO of Just Eat, was urged to put to rest his Twitter-based spats with other leaders, including Uber boss Dara Khosrowshahi.

• The spat raised many questions about executives damaging reputations through careless posting, with Elon Musk being a prime example. 

• But is a social media presence essential for leaders? And what effect does tweeting actually have on brands? Read on to find out...

As an executive, there are a few cardinal rules that you must follow to be respected as a leader. Being the embodiment of the company’s values is a core expectation, as is setting a good example for your staff and putting consideration behind any outward communication. And while these may sound blindingly obvious, the era of social media, where a fleeting tweet or LinkedIn post can spark a bitter furore, many leaders fall foul of these fundamentals.