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'It drives employees' | Sony boss: 'Purpose is next big leadership challenge' - here's why he's right

Sony boss: 'Purpose is next big leadership challenge' - here's why he's right
Sony boss: 'Purpose is next big leadership challenge' - here's why he's right
  • Younger workers, buoyed by the pandemic, now expect their companies to embody the morals that they themselves promote. 

  • And due to this, Sony CEO, Kenichiro Yoshida, recently revealed his own mantra on the subject of CSR: “Fill the world with emotion through the power of creativity and technology.”

  • But what part will purpose actually play in the future of corporate life? Read on to find out...

As the Millennial and Gen-Z generations form an essential part of the workforce, and the world continues its recovery from the coronavirus pandemic, leaders have a hefty task on their agenda - redefining the factors that drive wellbeing and productivity within their organisations.

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