'Hellish' | BBC logo backlash raises questions about leadership priorities

• A recent study has found links between strong, agile leadership and pandemic prosperity

• But what happens when questionable decisions are made?

• This article looks at what the BBC has spent some of their pandemic time doing and why it's causing such a stir

Many businesses have proven that if your leadership’s priorities are aligned with the business’ needs, even times of turbulence can be opportunities to grow. The pandemic has been a perfect example of this concept in action. Businesses that were prepared to pivot and use the past 18 months as a chance to innovate have, as a result, managed to gain market share from those who were not.