Bulb CPO | Workers want their firms 'to be a force for good'

Corporate responsibility is more important to the HR agenda than it has ever been.

This appears to be the case for a number of reasons. According to data from Aflac, 77% of consumers say they would be more willing to purchase a company’s products or services if the company demonstrates a commitment to addressing social, economic and environmental issues.

As the research suggests, being a company that is conscious of its impact on local communities and the environment is extremely important to customers. But, it seems that it’s also a key staff concern too. In fact, almost half of respondents to a Deloitte study said that they expect their companies to “make the world a better place,” which they believe is more important than adding shareholder value.

Deloitte also polled a vast number of Millennial and Generation Z workers and found that climate change and environmental protection sit at the top of their concern list. Corporate responsibility, in other words, is not only the ethical thing to do, it’s also an expectation of most workers and consumers.