Brewdog | What leaders can take from James Watt's comms disaster

All businesses must be constantly striving to grow and develop.

Leaders will be acutely aware that if they aren’t making growth a priority, they’re constantly at risk of losing market share to those who aren’t sleeping on the opportunity to expand. Of course, it’s also exciting; when staff are on board and unified in the mission of pushing the company to new heights, it can be extremely motivating and, to put it simply, fun.

But what if staff aren’t brought on the journey? What, in fact, if staff wellbeing is simply collateral in a ceaseless vision of innovation? There are several reasons why this may be the case, yet if the recent outpour of complaints around ethical trendsetters BrewDog and its leader James Watt prove anything, it’s that comms play a massive part in tying people and mission together. Here’s what happened, and how BrewDog pulled themselves back from a comms oblivion.

Damming allegations