Dogecoin & Bitcoin | Why cryptocurrencies should be on the leadership radar

Chances are that most leaders will have heard the word cryptocurrency in some context over the past decade. That may have been when the concept was first formed with market leader Bitcoin who proceeded to disrupt the financial industries back in 2009, or even this week, when numerous headlines highlighted the effect that the concept is having on leaders in 2021.

But for those who may be puzzled at the concept, Grapevine Leaders is asking what is a cryptocurrency, and why have they gained the attention of high-profile leaders?

Essentially, a cryptocurrency is a digital asset, much like a share in a company. The cypto market, which can be tracked on platforms such as Coinbase or Kraken, displays the progression of currencies like Bitcoin, Ethereum or Litecoin – all of which have relatively long-standing histories as some of the original currencies in crypto.

As with stocks, the value of cryptocurrencies goes up and down depending on several factors like popularity and market share.