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Channel 4 | People Director on delivering top HR strategies

People Director on delivering top HR strategies
People Director on delivering top HR strategies

Coming up with an HR strategy that encompasses a business’ vision can be a difficult task that even the most seasoned of HR professionals may struggle to polish off. Despite this, it is an incredibly critical part of an HR professional’s remit.

However, with uncontrollable factors, such as the coronavirus pandemic, now playing a clear role when it comes to finetuning an HR strategy, it’s safe to say that HR experts cannot rest on their laurels when it comes to outlining this within a business.

One business who has fought against this is TV network Channel 4. Famous for shows including The Great British Bake Off, Gogglebox and First Dates, the organisation chose to launch a new strategy known as ‘Future 4’ back in November last year, which the company says they had been planning despite the pandemic.

The five-year strategy has been created to help accelerate the network’s pivot to digital, while also increasing its opportunity to tap into new revenues as well as increase the streaming of its content. In a release shared by the company, it said: “This will underpin the organisation’s commercial self-sufficiency and its reach – ensuring Channel 4’s continued ability to deliver distinctive content at scale and meet its unique public service remit in a more competitive digital viewing environment.”

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