Customer boycott | Major boss sacking holds stark leadership lessons

Major UK supermarket chain Iceland this week announced that Corporate Affairs boss Keith Hann would leave the company with ‘immediate effect’ after a slew of self-styled ‘humorous’ derogatory comments about Wales and Welsh people came to light.

Newcastle-based Hann, 66, became the subject of a social media furore by customers vowing to boycott the supermarket chain after historic posts attacking both Welsh language and culture resurfaced.

Hann previously wrote that Welsh sounded ‘like someone with bad catarrh clearing his throat ’and that ‘inhabitants of the UK’s Celtic fringe loathe all visitors’, among other similar statements – as reported by Metro.

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In another blog post, Hann wrote: “I regret to say that we are also only about two miles from Wales, thanks to the border lurching east from the natural boundary of the River Dee, and taking a bite out of England that can only have been designed for the convenience of manufacturers of jigsaw puzzles.”