Future of work | What is the 'silver surge'?

Many businesses and employers have been impacted by the coronavirus crisis. Some sectors, including travel, leisure and hospitality, have been worst effected than others in light of the pandemic and subsequent lockdown restrictions. As such, some businesses will likely be thinking about how they can better appeal to their clients and customers with a view to achieve greater success.

While many organisations may have traditionally focussed on winning over the younger generations (such as Millennials and Generation Z) – and in some respects neglected baby boomers or the older generations – a recent Bloomberg article suggested that this stance could cost employers lots going forwards this year.