Future of work | What is the 'silver surge'?

Many businesses and employers have been impacted by the coronavirus crisis. Some sectors, including travel, leisure and hospitality, have been worst effected than others in light of the pandemic and subsequent lockdown restrictions. As such, some businesses will likely be thinking about how they can better appeal to their clients and customers with a view to achieve greater success.

While many organisations may have traditionally focussed on winning over the younger generations (such as Millennials and Generation Z) – and in some respects neglected baby boomers or the older generations – a recent Bloomberg article suggested that this stance could cost employers lots going forwards this year.

The article set out several reasons for this, the first being around the COVID-19 vaccinations. For example, the rollout of the coronavirus vaccine has begun in the UK with the older generations set to receive the vaccination first.

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Millennials vs Boomers | Why these execs are struggling at home

In fact, according to the UK Government’s website, those aged over 80-years of age, those aged 75-years old and over and those over 70 are some of the first in line to receive the vaccine first.