Social media & work | What should be HR's stance?

During the coronavirus pandemic, social media usage – on Twitter, Facebook, Instagram et al. – has rocketed.

These platforms even made the news – Trump’s multiple social media bans, after the Capitol riot, being the biggest 2020 social media story – as leaders at these firms struggled to manage the impact of their platforms on public and professional life. It is the latter that HR will be interested in.

From TikTok gaffes to privacy and safety considerations, social media can cause HR a headache. Yet, it can also be used to benefit the function, especially regards employer brand. This video explains how.