'HR knows culture' | Using your culture to attract talent

It is not always HR that owns a company’s brand. Yet, some in HR believe they should take a more central position in this process as the function can often work well to drive better talent attraction outcomes using its knowledge of people and culture.

In fact, Pamela Shoesmith, Senior HR Business Partner at Gazprom Energy, is quite vehement about HR needing to own the brand a bit more as they are the true culture experts.

“The HR function needs to push itself forwards in areas where traditionally it has not contributed,” she told HR Grapevine. “As HR professionals [we] have a good feel for the true culture of the business.”

Richard Michie, CEO at The Marketing Optimist agrees, adding that he thinks HR are key when it comes to employer branding. “HR really has the tools, skills and insider knowledge to make brands really go places,” he said.