'HR knows culture' | Using your culture to attract talent

It is not always HR that owns a company’s brand. Yet, some in HR believe they should take a more central position in this process as the function can often work well to drive better talent attraction outcomes using its knowledge of people and culture.

In fact, Pamela Shoesmith, Senior HR Business Partner at Gazprom Energy, is quite vehement about HR needing to own the brand a bit more as they are the true culture experts.