Culture shift | How Samsung has put 'colleagues at the heart'

Striving to build a positive culture is something any HR practitioner would wish to achieve during their tenure at an organisation, and in normal circumstances in a physical workplace, getting this balance right has been known to be tricky.

Now though, with staff members working remotely, and with this way of working looking set to continue for the foreseeable, it seems HR leaders now have their work cut out for them when it comes to building a positive remote culture.

This is now a top concern for many HR professionals. In fact, research shared by LinkedIn recently highlighted this, as data found that half of respondents are concerned about the impact a permanent shift to flexible working will have on company culture. Research from the professional networking site revealed that 39% of C-Level executives in the UK believe company culture has already been damaged or diluted as a result of remote working.

These concerns have also been exacerbated further as Janine Chamberlin, Senior Director at LinkedIn, stated that creating a sense of community is one of the biggest challenges businesses are currently facing. “While the global pandemic has proved that remote working can be successful, in many cases employees have relied on strong existing relationships to keep businesses operating,” she said. “With trust and rapport harder to create virtually, particularly for employees that are brand new to organisations or those starting out in their careers, companies will need to be creative in finding ways to connect their workforce to company culture and to each other.”