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Talent attraction | How to pen a good job description

How to pen a good job description
How to pen a good job description

The effect that the coronavirus pandemic has had on the jobs market has been huge. Research from CV-Library revealed that overall job numbers plummeted by 62.7% in Q2 2020, compared to the previous year and by a further 61.2% quarter-on-quarter as businesses struggled to function during the pandemic.

As a result, applications for even entry-level jobs have soared. CV-Library explained that the competition for current roles has intensified to the point at which applications are up across the board by an average of 32%. In June, there were a reported 106% more applicants battling for jobs than in the same period in 2019.

However, as the volume of applicants continues to grow, people teams looking to source new talent have one key consideration to keep in mind, which may require a constructive review of their approach to hiring. Whilst the talent pool may well be large, the authenticity with which the job is presented could still cause high turnover. Why? Because a shocking amount of jobs advertisements are simply not accurate representations of the role itself.

For example, TalentLyft data revealed that 64% of UK workers are currently passively looking for a new role. Of those professionals, 43% believed that their job was mis-sold to them whilst 52% believed that career advancement was exaggerated. The data also found that 51% of respondents claimed that as a new starter, they realised the company culture was poor within the first week and 28% reported having left a job within the first ten days as a result.

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