Diversity | Diageo's D&I lead: 'Championing equality is the right thing to do'

The importance of the D&I agenda has skyrocketed over the years. It is now viewed as a core part of most HR strategy – underpinned by the idea that a more diverse workforce creates more harmonious working environments, breeds better creativity and results in a better understanding of the customer, which leads to greater commercial success. This is backed by stats.

Previous Glassdoor research found that 67% of active and passive jobseekers felt that a diverse workforce is an important factor when considering new job opportunities. While D&I can help attract top talent into the business, it also has benefits for commercial success too. Gartner research found that ‘inclusive’ companies generate cash flows that are 2.3 times higher and are 120% more likely to meet financial targets, according to Oleeo. Therefore, having D&I initiatives that support staff is crucial.