Lurking on LinkedIn | Deliveroo sets up Spotify playlist to showcase brand values

Company culture, or the personality of a firm, can make or break a business. From the working environment, company values, business goals and ethics and expectations, there are a variety of elements that contribute towards a good company culture. A recent Balance Careers article explained that company culture is so important to employees because, they are more likely to enjoy their work experience and stay for longer, if they fit in with the company.

And employers are becoming savvy to the importance of a good company culture. Research from Deloitte has backed this up. According to the study, 94% of executives and 88% of employees believe that a strong workplace culture is important to business success. A good internal company culture can result in huge financial success, but it can also be a point of attraction for luring new prospective talent into the business. When it comes to attracting new talent, a 2018 study from Gallup found that a good company culture wins by attracting the top 20% of candidates. The importance of company culture was corroborated by a Glassdoor study which found that 77% of jobseekers consider an organisation’s culture before applying to the role. So, if a company’s culture isn’t good or highly rated then an employer could miss out on top talent. When it comes to showcasing company values, organisations are starting to think more creatively about how they can promote brand values, with a view to recruit new talent into the business.