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Company culture, or the personality of a firm, can make or break a business. From the working environment, company values, business goals and ethics and expectations, there are a variety of elements that contribute towards a good company culture. A recent Balance Careers article explained that company culture is so important to employees because, they are more likely to enjoy their work experience and stay for longer, if they fit in with the company.
And employers are becoming savvy to the importance of a good company culture. Research from Deloitte has backed this up. According to the study, 94% of executives and 88% of employees believe that a strong workplace culture is important to business success. A good internal company culture can result in huge financial success, but it can also be a point of attraction for luring new prospective talent into the business. When it comes to attracting new talent, a 2018 study from Gallup found that a good company culture wins by attracting the top 20% of candidates. The importance of company culture was corroborated by a Glassdoor study which found that 77% of jobseekers consider an organisation’s culture before applying to the role. So, if a company’s culture isn’t good or highly rated then an employer could miss out on top talent. When it comes to showcasing company values, organisations are starting to think more creatively about how they can promote brand values, with a view to recruit new talent into the business.
In a recent LinkedIn post, Mark Hothi, Senior Design Recruiter (experience) at Deliveroo, revealed the global recruitment team’s novel method of showcasing the company’s values to attract prospective talent: a Spotify playlist. It may sound like a strange way to encapsulate and promote brand values, but it is certainly a good way to attract the attention of prospective talent – particularly in a time where most Brits are working remotely and are likely plugging into Spotify to get themselves through the working day.
With Deliveroo’s Glassdoor rating fast-approaching four out of five stars (its rating currently stands at 3.7), it is no surprise that the online delivery company is eager to boast about its company values to the public. “During this recent difficult period, we've seen these values lived every day and inform our work – things like 'succeeding as a team', 'customer-obsession', 'getting to the bottom of things', 'embracing change' and 'never saying 'it's not my job’,” Hothi explained. “It was a fun way for us to stay connected as a team and so we wanted to share it and hope you’ll check it...”
