Leadership hacks | 'Don't let cash drive everything'

Throughout the coronavirus pandemic, many business leaders have expressed concerns about how they can sustain business over the coming months.

After Prime Minister Boris Johnson enforced a nationwide lockdown last month – which has seen thousands of firms shut up shop and staff furloughed due to a lack of work – many businesses have been struggling to keep afloat due to a lack of customer spending and job uncertainties. 

Yet, contrary to what some people may think, it is still possible for businesses to operate successfully during this testing time. To find out some methods for achieving this, Executive Grapevine spoke to one CEO to find out his top three tips for driving business success during the pandemic.

‘Don’t let cash drive everything’