Resourcing | Coty's HRD on utilising Glassdoor reviews

The reputation of a brand has the ability to make or break a business.

A study by CareerArc supports this as it discovered that 96% of companies believe employer brand and reputation can positively or negatively impact revenue. Similarly, job hopefuls looking to embark on their next career also pay attention to an employer’s reputation, with many making their next job decision based on whether a business has a positive of negative brand image.

In fact, TalentNow previously revealed that when making a decision on where to apply for a job, 84% of jobseekers say the reputation of a company as an employer is important. Similarly, Workable found that nine out of ten job candidates would apply for a position when it’s from an employer brand that’s actively maintained.

One of the most common sites where job hopefuls will check the status of an employer’s reputation is Glassdoor. The website where current and former employees can anonymously review companies, leaving their thoughts about the recruitment process, workplace culture and how line managers manage, the website gives jobseekers an intimate insight into how an employer operates. Therefore, achieving a good rating on the website is paramount when it comes to attracting new talent.