Resourcing | Coty's HRD on utilising Glassdoor reviews

The reputation of a brand has the ability to make or break a business.

A study by CareerArc supports this as it discovered that 96% of companies believe employer brand and reputation can positively or negatively impact revenue. Similarly, job hopefuls looking to embark on their next career also pay attention to an employer’s reputation, with many making their next job decision based on whether a business has a positive of negative brand image.