Innundated | Are you overwhelming your clients with coronavirus news?

With an increasing number of industries and companies impacted from the coronavirus pandemic, businesses are working hard to communicate effectively with their target audiences. 

Yet according to new research, a third (32%) of the UK feel they have received “too much” or “far too much” content and information from businesses relating to coronavirus. A quarter (23%) of respondents find the level of communications from businesses overwhelming; one fifth said it’s worrying, and one in ten are annoyed by businesses contacting them in the current climate.

The data also revealed that businesses getting their communications wrong during the pandemic are likely to face disastrous consequences. According to the survey of 2,000 respondents, commissioned by Unhooked Communications, more than one in ten people have boycotted a business altogether because of the content or information they’ve shared.

Men are more likely to stop giving businesses their custom than women, with 14% saying they’d boycotted in response to coronavirus comms, compared to nine per cent of women.