Crisis | Why leaders should 'be brave with business decisions'

During times of crisis businesses may be placed under extra pressure as they try to put in place contingency plans to support both their staff and the future of a company. This is particularly true now as the coronavirus pandemic continues to ramp up uncertainty for many business leaders. Many have put in place new measures to prevent laying off staff. For example, CEO of the media company BuzzFeed, Jonah Peretti, recently announced he would not be taking a salary until the pandemic calms down, meanwhile Neil Clifford, Chief Executive of luxury shoe retailer Kurt Geiger, has shared that he would also give up his six-figure salary. These actions have been welcomed by staff within the company as the plans will help to prevent any layoffs. This is something that Michael Thomson, Owner of fashion...