Coronavirus crisis | How to tell if you're making the right decisions

It’s clear that the coming weeks and months are set to put a significant strain on nearly every element of business.

Along with the financial ramifications of a world on lockdown, strained business as companies scrabble to retain at least some semblance of normality and a steep decline in demand as the priorities of the general public change drastically, are enough to test the strains of any economic system and as such, how to choose to navigate these troubling times may well define you. It’s truly crunch time for every leader in the UK.

But what does this mean? ‘Leadership’ is a broad and frustratingly varied term and many may argue that whilst the job has become more constrained, the path ahead has never been less clear; things are changing seemingly by the hour whilst cases rise and Government plans develop and are implemented. For example, at the time of writing this, the UK isn’t currently under lockdown – it’s very reasonable to assume that when it is published, the country may well be. How, then, can a leader truly make any judgements when this is the case?

Yes, it’s hard, but the semantics of the particular route you take are always going to be specific to your company and the shifting landscape. This doesn’t mean, however, that there aren’t some basics that will drive you into the right direction. Companies are thriving in these trying times not because they’ve predicted the future, but because the grounding they’ve implemented has allowed them to be proactive and their leadership has ensured that when changes do occur, their people are behind them 100%.