Ryanair woes | Can negative comments affect your brand?

Businesses can live or die on branding; everyone will likely remember the 2017 fiasco that involved Pepsi and model Kendall Jenner, which left a lot of customers questioning the soft drink brand. Meanwhile chocolate bar brand Yorkie successfully offended many women after it launched a campaign suggesting that the sweet treat was for men only.

As a result of these actions, both brands sadly lost many customers, indicating how much a business can become a success down to its branding. Recently, however, budget airline Ryanair is facing a similar fate after the firm’s boss Michael O’Leary, made comments suggesting that Muslim men should be profiled at airports, reported Business Insider.