Ryanair woes | Can negative comments affect your brand?

Businesses can live or die on branding; everyone will likely remember the 2017 fiasco that involved Pepsi and model Kendall Jenner, which left a lot of customers questioning the soft drink brand. Meanwhile chocolate bar brand Yorkie successfully offended many women after it launched a campaign suggesting that the sweet treat was for men only.

As a result of these actions, both brands sadly lost many customers, indicating how much a business can become a success down to its branding. Recently, however, budget airline Ryanair is facing a similar fate after the firm’s boss Michael O’Leary, made comments suggesting that Muslim men should be profiled at airports, reported Business Insider.

During an interview with The Times, O’Leary alleged that ‘males of a Muslim persuasion’ who are travelling alone are more likely to be ‘bombers’ and pose a higher risk to airlines than other passengers.