Resourcing trends | Philips' talent lead on employer branding

When it comes to attracting talent, employers have their work cut out for them.

This is because the current market is heavily candidate-driven; for example, according to The Office for National Statistics (ONS) the employment rate estimate for people between the ages of 16 and 64-years-old within the UK for the period of July to September 2019 was 76%. This figure has remained at a constant high for the past few months, indicating that employment opportunities are at an all-time high, giving jobseekers plenty of leverage when it comes to looking for new opportunities.

With this in mind, employers have fierce competition to contend with when trying to attract talent. As businesses roll out more benefits than ever, competitive salaries and promising learning and development options, businesses have been forced to reconsider how they can best get new talent through their doors, and this has led to a bigger emphasis on employer branding. 

Talent Works International previously revealed that employer branding is essential to the success of a business. The company said: “An employer brand is essential to accurately convey to a talent pool who you are and what you stand for. Without a strong employer brand, an organisation will fail to attract the talent it needs to thrive, like other organisations, with a more defined sense of purpose, will take the lead.”