Recruitment | Business benefits of good employer branding

Employer branding fails make the headlines. Earlier this year, NatWest faced a backlash when a staff member went on an anti-vegan rant to a vegan customer.

Explaining to the customer that “all vegans should be punched in the face” it led to NatWest having to quickly fire on their PR cylinders to ensure that their brand – both customer and employer – wasn’t damaged.