Recruitment | Business benefits of good employer branding

Employer branding fails make the headlines. Earlier this year, NatWest faced a backlash when a staff member went on an anti-vegan rant to a vegan customer.

Explaining to the customer that “all vegans should be punched in the face” it led to NatWest having to quickly fire on their PR cylinders to ensure that their brand – both customer and employer – wasn’t damaged.

More recently, ex-WeWork staff shared their fears that having the name of the scandal-ridden co-working business on their CV would impact the potential of them being hired due to the firm’s current toxic brand.

Read more from us

Employer branding | Natwest employee's vegan outburst has potential business cost

Yet, these aren’t the only firms to struggle with their employer brand. Uber, Google and Yahoo! have all faced headlines which can impact their ability to uphold a glowing employer brand – from unchecked sexual harassment to rating employees on a graph.