Recruitment | Business benefits of good employer branding

Business benefits of good employer branding

Employer branding fails make the headlines. Earlier this year, NatWest faced a backlash when a staff member went on an anti-vegan rant to a vegan customer.

Explaining to the customer that “all vegans should be punched in the face” it led to NatWest having to quickly fire on their PR cylinders to ensure that their brand – both customer and employer – wasn’t damaged.

Subscribe for just £9* to continue reading...

myGrapevine+ is packed with exclusive content for a growing community of forward-thinking HR and business leaders. These how-tos, deep dives and video interviews aren’t available anywhere else and you can set up your account in a few minutes.

* Billed via Credit/Debit card at £9 for first month, then £22.99 per month. One time use only.

Welcome Back