Job jargon | Are snazzy job titles a good thing?

Digital Overlord, Dream Alchemist, Sales Ninja and Director of Fun are just some of the less conventional job titles that fill today’s jobs board.

To replace traditional titles such as Website Manager, Head of Creative, Sales Executive and Director of Marketing, these names may have been selected to give mundane titles a makeover to boost appeal. After all, who wants to apply to be a Marketing Manager when they could be called a Marketing Rock Star?

While this jargon makeover may work in favour for some employers, others have been criticised for their use of vague terminology. In June this year, a recruitment campaign made headlines after it shared it was on the lookout to hire ‘creatives’, however it soon transpired that the employer was actually looking for chefs, bartenders and hotel staff.

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Of course, giving employees a humourous job title can entice new talent to apply, but it can also easily blur the lines between what is expected of the candidate and what they will be responsible for.