Job jargon | Are snazzy job titles a good thing?

Digital Overlord, Dream Alchemist, Sales Ninja and Director of Fun are just some of the less conventional job titles that fill today’s jobs board.

To replace traditional titles such as Website Manager, Head of Creative, Sales Executive and Director of Marketing, these names may have been selected to give mundane titles a makeover to boost appeal. After all, who wants to apply to be a Marketing Manager when they could be called a Marketing Rock Star?