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Employee engagement | Harrods' new approach to brand values and employee experience

Harrods' new approach to brand values and employee experience
Harrods' new approach to brand values and employee experience

Looking back at the evolution of brands with huge presence throughout the past century, it’s fair to say very few companies can compete with the legacy and public appeal held by Harrods.

Over the course of its storied 170-year history, the iconic department store has grown from a modest grocery to a sprawling emporium known the world over for level upon level of quality, curation and choice. It’s the place where you can buy everything and anything – even a tiger, some claim. Yet how exactly does such a unique brand image translate internally for the people working there?

You certainly wouldn’t expect a bog-standard approach to employee engagement, loyalty and retention, that’s for sure. In fact, there’s plenty of evidence to suggest that Harrods is doing a lot of things right from an HR perspective.

The company frequently ranks as one of the UK’s best places to work in the annual lists published by Glassdoor and LinkedIn, particularly within the retail industry. That’s largely down to the continued investment in and commitment to keeping the company’s HR department ahead of the curve.

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