Looking back at the evolution of brands with huge presence throughout the past century, it’s fair to say very few companies can compete with the legacy and public appeal held by Harrods.
Over the course of its storied 170-year history, the iconic department store has grown from a modest grocery to a sprawling emporium known the world over for level upon level of quality, curation and choice. It’s the place where you can buy everything and anything – even a tiger, some claim. Yet how exactly does such a unique brand image translate internally for the people working there?