UK 
United States
Right now, there are countless brands working hard to ensure that they’re communicating a greater purpose to their staff than solely existing to make a profit.
There’s a good reason why; a recent study conducted by MSK, a UK pharmaceutical firm, found that three-quarters of workers would be happier working with a clear purpose.
A separate study even found that four in ten would be willing to take a pay cut to work for a company with a clarity of vision.
As organisations become savvy to this, many are attempting to update their values and purpose to position them at the centre of employee life and communicate them in language that staff respond well to.
