How networking can secure new talent

Looking for and gaining the best talent is no easy feat, with more companies vying for the attention of skilled workers to fill their vacancies. Having a strong, positive brand is essential, while offering enticing work benefits will also go a long way to secure talent, however, the power of networking shouldn’t be ignored.

Networking via social media platforms is a great start, however, employees also want to meet with potential employers face-to-face, to help them gain an understanding of how a business works and whether they will fit in with the working culture. As such, it’s crucial for HR to take up any opportunity that arises to network with members of their industry, as well as potential candidates, to build their reputation and attract skilled workers.

“Regardless of how you currently recruit, an important part of building your company brand is to attend networking events and have a strong presence on social media channels,” Sarah Lee, Head of HR at British Airways i360, tells HR Grapevine.

“Equally it is essential to network face-to-face. Not just with fellow HR professionals but industry events that are relevant to your business. University and job fairs are a good way to attract new talent.