Culture & Values | The business benefits of being a purposeful organisation

Benefex, a vendor interested in the business benefits of improving the employee experience, recently hosted a roundtable to discuss the mechanics of becoming a ‘purposeful organisation’.

Gethin Nadin, Director at Benefex, chaired the debate, noting that on today’s business landscape there are some very public examples of brands making efforts to align themselves with purpose and ethos – and, thus, appearing purposeful in both their actions and being.

Nike signing up Colin Kaepernick for a recent advertising campaign and Starbucks stating they would hire 10,000 refugees to frustrate Trump’s travel ban are just two examples of this.

From our magazine

Insight | Why authentic female leadership matters to your workforce

“Consumers want their values to align with those of the brand they’re buying from or into,” Nadin added. Firm’s being obvious about what they stand for is a logical ploy to try and attract business.