Nearly 70% of learning and development (L&D) teams report feeling pressure from leadership to measure learning's impact, according to an annual survey by LEO Learning and Watershed.
However, many firms are struggling to find ways to do this. The survey found that almost all (96%) of the respondents want to measure their learning effectiveness, but only 50% are evaluating learning based on ROI, job performance and organizational impact. An increasing amount of respondents (28%) report not knowing how to get started when it comes to learning measurement.
"With a total sample size of almost 1,000, we now have a compelling body of evidence on the attitudes, challenges and activity around measurement in L&D over the last three years," said Piers Lea, Chief Strategy Officer at LEO Learning.
"This year's survey results overwhelmingly show organizations want to measure the business impact of learning and believe it is possible to do so."
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