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Amazon are at the centre of a storm over whether ‘employee’ Twitter accounts, that actively defend the firm online, are from genuine employees or not.
Over the past few weeks, multiple news agencies have reported on an initial 16 Amazon ambassador accounts which have taken to the social media site to defend working conditions at the company
They actively respond to negative tweets about Amazon, defending the company from tweets which describe the internet mega-retailer's poor working practises.
The name behind one of Amazon’s ‘Amazon FC Ambassador’ – the FC stands for Fulfilment Centre, the name Amazon give their warehouses – accounts tweeted that:
