Why HR needs to become storytellers

The consumer’s quest for authenticity appears to be on the rise. For example, in an era that has seen the high-street restaurant trade take a battering, with consumers opting for a quainter and ‘realer’ foodie experience, this trend is also filtering into other domains – including recruitment.

Whilst no jobseeker has ever wanted to feel like just a number, as the market becomes candidate-led, it’s crucial that employers know how to stand out and offer more than just a career.