Why HR needs to become storytellers

Why HR needs to become storytellers

The consumer’s quest for authenticity appears to be on the rise. For example, in an era that has seen the high-street restaurant trade take a battering, with consumers opting for a quainter and ‘realer’ foodie experience, this trend is also filtering into other domains – including recruitment.

Whilst no jobseeker has ever wanted to feel like just a number, as the market becomes candidate-led, it’s crucial that employers know how to stand out and offer more than just a career.

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