'Computer says no': Is digital recruitment failing candidates?

Many individuals will remember Matt Lucas' and David Walliams' popular comedy show Little Britain. For a while, catchphrases from the show became social currency in themselves, with many mimicking the characters.

One of the show's most memorable sketches centred around a deliberately obstructive receptionist, played by Walliams, who answered all questions put to her with 'computer says no'. A reply that offered no detail, no extras and no help to those who wanted more. For job candidates who engage in online job applications, it can often feel the same.