HR on the weekend: A Monster Calls, Beatrix Potter at V&A and Ed Sheeran's album

Listen to – Ed Sheeran’s new album

After what feels like an eternity, Ed Sheeran has released two new singles today, alongside his new album. Although his new tunes have been kept under close wraps, he has been dropping subtle hints via Twitter, causing much speculation about the title of his album and drop date.

After taking a break from music through 2015, getting rid of his phone to travel the world, on New Year's Day, Sheeran uploaded short video holding a sign saying: "New music coming Friday!" and has been tweeting song lyrics and "÷" signs, hinting to a potential name of his new album, called (÷) divide.

Using social media to promote a new feat to your fans, or employees is one way to keep them on their toes. According to Andy Campbell, HCM Strategy Director at Oracle, digital technologies hold the key to effective engagement – they just need to be used better.