What can HR learn from Trump's success?

As the world enters a new political era, and businesses reel at the US presidential result, Brexit and, of course, Harambe’s death, it’s worth taking a step back from the madness and asking what we can learn from these events as we head into 2017.

Donald Trump, President-elect was named as the TIME’s Person of the Year Award 2016 winner, and although his manner and politics may have divided the entire world, there's no denying that the year has been heavily influenced by his campaign.

In that light, we spoke to Atif Sheikh, CEO at Business 3.0, about what HR could learn from his success. He explains:  “Looking at the success of Trump’s campaign, we see that when it comes to rallying supporters and driving engagement it was conversation, rather than communication that helped sway things. At present, communication is all about the art of persuasion, relying on expertise and polished arguments to get people on board with the 'right way ahead'.

“What has become apparent from Trump’s campaign is that the combination of the free-flowing dialogue of social media and general mistrust in institutions means people will no longer be persuaded or told what is right for them.