Write blog posts not just job posts

This year’s Candidate Attraction Survey of over 600 UK recruiters (51% agency, 49% in -house) provided a number of interesting insights. One of the most intriguing being: if you blog frequently you may get an increase in both the quality and the quantity of candidates you attract.

The survey asked recruiters to rate their sourcing channels for the quality and quantity they generate. The survey also looked at the recruitment marketing techniques recruiters are currently using - and the frequency with which they are carried out.

The results show that blogging as a recruitment marketing tool is not yet widespread. Only 15% of in-house recruitment teams and 31% of agencies are posting blogs at least once per month. However, those that post more frequently (at least once per week) rated their careers site or website higher in terms of the quantities and qualities of candidates it generates. Even those who blog less frequently reported a candidate uplift above those who don’t blog at all.